Showing posts with label instagram. Show all posts
Showing posts with label instagram. Show all posts

Sunday, October 20, 2019

Despite media bias, Western people have right to authentic information on Arbaeen

By Afshin Majlesi

Mass media outlets, including news agencies, radio, television, the Internet and mobile platforms, have undoubtedly become the primary source of information for the majority of, if not all, individuals in modern societies.
Thus, they can gain a weighty influence to shape a dominant culture, perception or belief in a society by pursuing hidden agenda, which is left implicit in their discourse.
Monitoring Western media, in particular the British and the U.S. ones, in the span of the past ten years, show that they have substantially paid little attention to the Arbaeen pilgrimage, which is regarded as the world’s largest annual public gathering on earth.
From a journalistic point of view, the pilgrimage bears adequate news values including impact, magnitude and bizarreness for coverage but we simply realize that the event is underrepresented or misrepresented.
In their portrayals, you cannot realize scenes of affection, fondness, brotherhood, and hospitality that Muslims have towards each other. In return, such outlets are continuously trying to label Islam as a religion that supports violence and terrorism and portray Muslims as extremists.
Each year millions of international pilgrims, including a record numbers of Iranians, come together in Iraq’s holy city of Karbala to commemorate Arbaeen, which marks an end to the 40-day mourning period following martyrdom of the Imam Hussein (AS) and his loyal companions at the Battle of Karbala on Muharram 10 in the year 61 AH (680 CE).
Pilgrims enter the holy cities of Najaf and Karbala up to two weeks before Arbaeen that this year falls on October 19. Many arrive in Karbala after trekking about 70 kilometers northward from the holy city of Najaf in a symbolic gesture honoring the third Shia Imam.
Pilgrims are warmly greeted by the generous hospitality of the Iraqi people, who provide them with food, beverages, transport and accommodation needed for the journey.
Many believe that the event has turned into a symbol of unity between the Iraqi and Iranian nations, who both profoundly respect Imam Hussein (AS) and his moral values.
Reverting to the news coverage, it is worthy to mention that some Western media usually represent the event skillfully mixed with scenes of violence or so to cultivate prejudice, irrationality and distorted images of Islam and Muslims in the minds of addressees.
That is because mass media have potential to manipulate portrayal of any image or occurrence in order to inscribe the meaning they want in the minds of audiences. Many media experts believe that there is no finally-fixed meaning of a happening in the world and interpretation of a meaning changes from person to person, and is entirely dependent on people’s historical and cultural framework.
On one hand, mass media are granted freedom to perform. On the other, they have social responsibility towards their audiences. Western people have absolute right to gain authentic information, news and images on such a peaceful and major religious gathering. 

Tuesday, October 15, 2019

Spark your wanderlust: how influencers can help?

By Afshin Majlesi

In the current fast-paced realm of advertising and marketing, travel influencers have changed the whole game as they have succeeded to materialize a totally new and self-directed channels to reach audiences in a more authentic and personal way, even influencing to shape their wanderlusts.
We can say that the Instagram has backtracked old-school manners of travel advertising campaigns. Well-traveled influencers induce their avid followers to win sparking their wanderlusts by the means of the photo-sharing platform that enables sharing of wonderful moments and wandering adventures of their journeys.
Many believe that the Instagram has drastically changed the way people, especially the youth, travel, and it’s undoubtedly not all for the better. The trend, however, has its own harms, for instance, it may lead to overtourism, a relativity new term that you may cannot look it up in many dictionaries.
That’s why Iran’s tourism ministry has started to make the best use of new technologies in order to portray a true image of the country based on what travelers and influencers perceive during their visits to the country.
But, how does it work for Iran? It’s noteworthy to remind that Iran has been under U.S. sanctions and its anti-Iran propaganda for around four decades. Some Western media outlets have long tried to portray Iran’s global image as unsafe, unwelcoming and so on.
As an example, some of their messages carry themes from U.S. State Department’s travel advisory against Iran, which since 1979, warns about “the risk of kidnapping, arrest and detention of U.S. citizens.”
On the contrary, when you refer to people who have visited the country or even you read their travelogues on Iran, you usually perceive that Iranians are described as warm, friendly and eager to show off their country to foreigners. Moreover, almost all international tour operators and travel agents have the same attitude towards the country and its people.
The 2019 Travel Risk Map, which shows the risk level around the world, puts Iran among countries with “insignificant risk”, a category where the UK, Denmark, Switzerland, Norway, and Finland are placed in.
Tourism minister Ali-Asghar Mounesan said on Thursday that the ministry supports certain the Instagram influencers to travel to the country.
“Instagram influencers’ trips to Iran are backed by the Ministry of Cultural Heritage, Tourism and Handicrafts and, in the advertising arena, we do a lot of work to fight Iranophobia and introduce the true face of Iran,” Mounesan said.
“One of the areas [in travel & tourism advertising] is to bring famous figures to Iran, get the country known to them in terms of its rich culture, beautiful natural landscapes and historical monuments…this is part of programs to introduce the country that we will definitely continue.”
With over one billion active monthly users, it seems reasonable that the Instagram has enough power to set new trends on traveling to a country that boasts hospitable people and some of the world’s oldest cultural monuments such as bazaars, museums, mosques, bridges, bathhouses, madrasas, gardens, rich natural, rural landscapes and 22 UNESCO World Heritage sites to name a few.