The US news site Semafor first revealed the advent of this effort on November 9 last year, under the headline 'Billionaires discuss $50 million anti-Hamas media blitz'.
Real estate billionaire Barry Sternlicht launched the campaign in the days after the October 7 attacks in Israeli occupied territories, and in an email, Barry Sternlicht sought $1 million donations each from dozens of the business world's wealthiest people.
He wrote he'd had a great conversation about the effort with CNN owner David Zaslav and the endeavor CEO and talent agent Ari Emmanuel had agreed to coordinate the campaign, though spokespeople for both men said they aren't involved currently.
The email was sent to more than 50 household names, including media mogul David Geffen, investors Michael Milken and Nelson Peltz, and tech luminaries Eric Schmidt and Michael Dell.
All told, the recipients have a net worth of nearly $500 billion, according to Bloomberg and Forbes data.
Sternlicht wrote that he was trying to raise $50 million from the group and seek a matching donation from a large Jewish charity for a media blitz to "define Hamas" as "not just the enemy of Israel, but of the United States."
By early November, it had raised several million dollars, hired Josh Blasto, a former aide to Senator Chuck Schumer and Governor Andrew Cuomo, to advise it and quietly launched the website facts for peace.org.
The Bureau of Investigative Journalism reported later in November that a multimillion dollar campaign attacking the pro-Palestine movement has spent more than $370,000 in the past month on viral adverts for Facebook and Instagram without disclosing where its money comes from.
Blasto's name is absent from the Facts for Peace listing for the Facebook and Instagram ads and the Facts for Peace website, but reverse searches for the number registered on meta’s ad library point to Blasto, and the number is also listed as the number for his PR company, Bamberger and Vlasto.
Fulfill the Promise LLC was founded on September 15, 2022, renamed 'Change the Narrative Coalition LLC' on the 16th of October, 2023, and then became 'Facts for Peace' on the 16th of October.
Through the Barry S Sternlicht Foundation, Sternlicht had, In 2022, funded 'Birthright', the anti-Defamation League, the American Jewish Committee, the Foundation for Defense of Democracies and the genocidal Chabad Lubavitch cult.
Facts for Peace is just one of the covert ops, being used by the Zionists to dampen opposition to genocide in Palestine, of which there are many more.
A mysterious Israeli political marketing firm with little online presence called STOIC is reported to be at the heart of another secretive misinformation operation using AI to produce cynical and misleading content interspersed with deeply Islamophobic and anti-immigrant content.
The campaign involves seemingly independent websites with no obvious links to each other. One website called Good Samaritan mapped and ranked American universities according to the amount of alleged anti-Semitic incidents on their campuses.
An examination of the site's code showed that it included unique features from sites that had been previously exposed. A network analysis found other websites using the same IP which were all traced to STOIC.
These included United Citizens for Canada which had multiple social media accounts and disseminated heavily Islamophobic material, including claims that Muslim immigrants were a threat to Canada.
Another was the Arab slave trade site, which was copied almost entirely from Wikipedia and was aimed at Black Americans, trying to encourage the idea that Arabs had been slave traders in Africa.
Another site called serenity now branded itself as anarchist. It sought to convince young Americans to oppose the creation of a Palestinian state, because states were man made structures, and a Palestinian state would hurt the goals of the progressive movement.
The key takeaway is that Zionists are willing to adopt any ideology so long as they perceive it as useful to countering the movement against genocide and the increasing consensus that Zionism cannot be reformed.
Unusually, this operation was uncovered in part by social media giant meta and by Open AI, which discovered that its ChatGPT software was being used to generate problematic content, they confirmed the existence of the influence operation and ascribed it to the Israeli company STOIC.
But are these seemingly independent efforts to manipulate and dissemble like Facts for Peace and the covert ads actually linked to the regime? It appears so.
It is reported that the covert STOIC campaign was funded to the tune of $2 million by the Ministry of Diaspora Affairs, which has recently taken over the responsibility for Public Diplomacy.
It is still not clear which state intermediary won the contract and subcontracted to STOIC.However, it is likely linked to voices of Israel, the public benefit company used by the regime to evade the US foreign Agents Registration Act.
The Facts for Peace campaign also seems linked, as it has partnered with the Ministry of Foreign Affairs and another regime cut out, the Combat Antisemitism Movement, which is responsible for raising 50% of the cost of all campaigns with the ministry, while the bidder provides the other 50%
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