The Israeli government is also working to control narratives on apps like TikTok and Google
News Desk - The Cradle
The report says the contract is worth $6 million.
A minimum of 80 percent of the content produced by Clock Tower will be “tailored to Gen Z audiences across platforms, including TikTok, Instagram, YouTube, podcasts, and other relevant digital and broadcast outlets,” the contract states. The quota is at least 50 million impressions monthly.
The company will also use “websites and content to deliver GPT framing results on GPT conversations” on behalf of Israel.
Additionally, it will allow for the “integration of narrative messaging into Salem Media Network properties and aligned distribution channels.” Salem Media Network is a conservative Christian media network in the US.
US President Donald Trump’s former campaign manager, Brad Parscale, is playing a leading role in the agreement and will receive $6 million over a four-month period.
The contract frames the project as “strategic communications, planning, and media services in support of Havas' engagement by the State of Israel to develop and execute a nationwide campaign in the US to combat antisemitism.”
The contract is part of an Israeli effort to control social media narratives in the US and other countries.
TikTok recently hired Erica Mendel, a former Israeli army instructor, to oversee the popular application’s hate-speech policy.
Mindel is also a former US State Department contractor who worked for Deborah Lipstadt, special envoy to combat antisemitism under the government of former US president Joe Biden.
Google is executing a $45-million advertising contract with Israeli Prime Minister Benjamin Netanyahu’s office to spread propaganda denying famine in Gaza, Drop Site News reported on 3 September.
The six-month campaign, launched in June, is run through Google’s YouTube and its Display & Video 360 service, and is described in a government contract as hasbara.
The details were disclosed in official Israeli government contract filings from the state advertising bureau, Lapam, which reports directly to Netanyahu’s office.
Despite this Israeli effort, public support for Israel in the US is plummeting.
A new poll by the New York Times (NYT) and Siena University said that more respondents supported Palestinians over Israel, for the first time since the survey began asking that question decades ago.
Thirty-five percent supported Palestinians, while 34 percent supported Israel. The rest said they did not know or did not support either side.
Days before, a poll released by Quinnipiac University revealed that only 47 percent of US citizens believe that backing Israel is in Washington’s interest.
The poll also found that 49 percent of US voters have a negative view of Israeli Prime Minister Benjamin Netanyahu. Only 21 percent hold positive views on the premier.
It also revealed that 56 percent of US voters disapprove of US President Donald Trump’s handling of the Gaza war.
Young adults across the US have shown the biggest decline in approval of Israel.
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